Category: Albedo

Whitest White Paint to Help Lower the Heat | Innovation

Washington (GGM) Analysis | February 14, 2022, by Noreen Wise, Founder & CEO of Gallant Gold Media, and author; Image Credit: AdobeStock

The Super Bowl LVI Halftime Show was an epic subliminal advertisement for climate action. The most clever and successful seduction ever. Much more subtle than Don’t Look Up‘s trojan horse climate action message. Congratulations to Dr. Dre, Snoop Dogg, Eminem, 50 Cent, Kendrick Lamar, and Mary J. Blige. You all should be commended by the UN and IPCC.

“Say what?”

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US Schools Are Climate Action Champions | Top 10 Climate Actions

Washington (GGM) Analysis | December 27, 2021, by Noreen Wise, Founder & CEO of Gallant Gold Media, and author 

From the IPCC Report boldly stating a Code Red for Humanity warning in August 2021, to the COP26 global conference in Glasgow a few months later in November, (both which urgently pleaded with communities across the globe to act immediately to lower carbon emissions), now is a great time to look back and see who was paying attention.

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Are HOAs as Much the Villain as Fossil Fuels? | Climate

Washington (GGM) Analysis | October 16, 2021 by author and climate journalist Noreen Wise

From climate action landscaping to white roofs and solar panels, Americans are heeding the warning of the IPCC Report released on August 9, 2021 and jumping into action. Code Red for Humanity. We only have until 2030 to dramatically slow our current global warming trajectory of 4.4ºC above pre-industrial levels, and get it down to 1.5ºC. 

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School Buses with White Roofs Lower the Heat | Albedo Effect

Washington (GGM) Analysis | September 22, 2021 by author and climate journalist Noreen Wise

Many decision makers in our towns, local businesses and corporate office parks are aware of the albedo effect and apply the principles. We can see this with our own eyes as we drive through our communities. Large sports arenas and convention centers glow in the sun with their white exteriors, walls and roofs.

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Top 10 High Albedo Sports Arenas | Lowering the Heat

Washington (GGM) Analysis | September 21, 2021 by author and climate journalist Noreen Wise

High albedo is a vitally important climate solution, that will not only lower indoor temperatures and curb carbon emissions, but will also help reflect the sun’s energy, making up for the decreased sun reflection of our shrinking icecaps. 

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Boosting Albedo Everywhere Is a Climate Solution

Washington (GGM) Analysis | September 19, 2021 by author and climate journalist Noreen Wise

After a summer of unprecedented weather events, with hundreds of deaths and many billions of dollars in damages, the IPCC Report released on August 8, 2021, fell on open ears. We all seemed to stop what we were doing and process the urgent warnings.

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