Strategic Solutions During a Crisis | Some Countries Can Multitask

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by Noreen Wise

Washington (GGM) Analysis | May 21, 2020

When a country is unified during a crisis, the way we were following 9/11, as well as Hurricane Katrina, and the devastating Tsunami in 2004, then we can all work together to accomplish more. We do this everyday in our homes. We multitask during the pandemic, while maintaining everything we did before the stay home orders.

Beginning in January 2020, there was one huge headline after the next highlighting America’s largest corporations announcing their climate action agenda’s. Jeff Bezos, Founder and CEO of Amazon, pledged $10 Billion to help fight climate change. Microsoft vowed to be carbon neutral by July 1, 2020, carbon negative by 2030, and to eliminate all the carbon it has pushed into the atmosphere since it was founded by 2050.

Other American corporations soon began following their lead. But when covid suddenly struck, climate progress was quickly back-burnered. It doesn’t have to be this way. In fact, it mustn’t be the outcome. If we can all multi-task, so can our corporations.

Effective leadership is strategic thinking, seeking effective opportunities to accomplish two important missions at the same time, especially when they align so perfectly. Corporations are having to rethink many internal processes. If US corporations took the time to weave climate initiatives into the covid planning framework, the United States would land much further ahead than where we are right now as we scan the horizon and process the massive looming climate crisis barreling toward us.

It was exciting to read in The Star, that Canadian President Justin Trudeau announced to Canadian companies, he would provide government covid loans, as soon as each company let the government know what they were “thinking about” climate. Huarray! That’s the way a leader gets climate action done. ✅

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