Washington (GGM) Analysis | August 14, 2020 by Sarah J. Kings
America has a skeleton lurking in her closet— or rather, a skeleton leaving the closet. It is estimated that each person in the US throws away an average of 70 lbs of unwanted clothing annually. Keeping in mind that a shirt or a pair of jeans is worn only seven times before ending up in a landfill, this is a problematic amount of unnecessary consumer waste. The solution: more thoughtful consumerism, upcycling, and recycling old clothes. Yes, you can recycle clothes. According to the Secondary Materials and Recycled Textiles Association, SMART, up to 95% of all used clothing is recyclable.
Keep your eyes open for brands using ethically sourced and recycled fabrics!
The Green Brooklyn Brand, owned by New York Native Antoine Jackson, is definitely a brand to follow. They focus heavily on bringing environmentalism and sustainability to the streetwear conversation. In an exclusive interview, Jackson told the Hill Report that the brand plans on “revolutionizing the way we see fashion…[with] simple techniques that will help to heal the world.” All of Green Brooklyn Brand’s clothes are made with eco-friendly fabrics like hemp, Eco-Triblend, and RPET. RPET stands for Recycled Polyethylene Terephthalate— simply put, this is a fabric that is composed of recycled polyesters and plastics.
The clothing line is designed to be comfortable, recyclable, and reusable. The durability and ingenuity of the brand speaks directly to its consumers, and changes the way the world looks at streetwear. Jackson stated, “Green Brooklyn Brand garments are meant to be strong, just like the common Brooklynite.”
Even more exciting, Jackson hinted at an upcoming fusion of technology and fashion for the brand. Without giving too much away, he said, “I believe we are on to something very chic and revolutionary in the world of wearable tech.” While we are not sure exactly what is coming down the pike, we can imagine that this will be big in the world of eco-friendly fashion.
If you want bold fashion that takes a strong position on sustainability, wear Green Brooklyn Brand, and post your eco-friendly fashion on social media with #greenbrooklynbrand or #gbb!
- Each person in the US throws away an average of 70 lbs of unwanted clothing each year
- 95% of all used clothing is recyclable
- The Green Brooklyn Brand brings environmentalism and sustainability to streetwear
- Green Brooklyn Brand’s clothes are made with eco-friendly fabrics like Hemp, Eco-Triblend, and RPET. RPET
- Owner, Antoine Jackson hinted at an upcoming fusion of technology and fashion for the brand
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