Washington (GGM) Analysis | June 2, 2021 by Sarah J. Kings

Consumer ethics has never been such a hot topic!  Compassionate and eco-friendly shoppers are searching for resources and products everyday. With many making changes in their diet and fashion choices, there has never been a better time to switch out your old cosmetics and trade them in for vegan alternatives. Vegan beauty brands do not rely on animal cruelty and animal products or biproducts to create makeup. Here is a list of five major vegan and cruelty free beauty brands that are focused on both ethics and sustainability. 

KVD Beauty- Kat Von D’s makeup line has been cruelly-free since its launch in 2008. The brand came out with its first vegan product, tattoo liner, in 2010. The Tattoo Liner sold like hotcakes, and is still one the most popular items today. KVD announced the switch to a vegan line in 2015, and went completely vegan in 2016. Today they boast the slogan “made with love, not animals.” They are also committed to not using bee’s wax, which is a big help to the environment.

Twitter- @guadalahari

NYX- NYX Professional Makeup is a PETA approved cruelty-free brand. They are well known for creating pigmented palettes and bold makeup trends. NYX is owned by L’Oreal, who recently released a statement about their commitment to meeting consumer demands for ethics and sustainable products. “To meet the changing expectations of our consumers, we are continuously innovating… [in] maintaining consistency in the quality of the product while also improving their environmental impact.”

MILK- The brand has always been cruelty- free, and in 2018 co-founder Dianna Ruth announced that MILK would convert to 100% vegan formulas as well. MILK’s commitment to sustainability comes in the form of water reduction. The brand has shed  light on excess water usage in cosmetics, and they are responding  by designing concentrated formulas that do not waste water. Their products are also formaldehyde free. This is significant, as formaldehyde is known to be detrimental to marine life.

Rare Beauty- Rare Beauty is something completely brand new! Singer, actress, and producer Selena Gomez is coming out with a beauty brand on September 3rd, and it is 100% vegan and cruelty-free. In an Instagram post Selena said this, “for the past few months, you’ve all been asking… and we’re proud to share that our products will be 100% vegan and cruelty-free. Like you, we love and care for our animals too.”

Instagram@rarebeauty 

Bare Minerals- Bare Minerals brand is 100% cruelty free and the high majority of their makeup is vegan. They make the list because of their strong commitment to mother earth. Bare Minerals runs an eco-friendly blog that regularly offers tips and advice to consumers on how to live a more sustainable life. Their products are all palm oil free, which makes them a viable option in selecting sustainable vegan makeup.

Each of these companies is working hard to provide the world with ethical and sustainable vegan beauty products. If makeup is part of your routine, consider shopping with one of these brands the next time you are in need of a new lipstick or brow pencil! 

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