Washington (ONGC) Analysis | February 24, 2022 by Noreen Wise, Founder & CEO of Our New Green Culture; Image Credit: Leonardo DiCaprio
Leonardo DiCaprio announced on Twitter that he was proud to be a new investor in Champagne Telmont. Telmont’s commitment to biodiversity on its land, use of 100% renewable energy, and determination to “radically lower its environmental footprint” were key factors in DiCaprio’s decision to join the 100 year old Champagne House.
Au Nom de la Terre, “In the Name of Mother Nature,” is at the heart of Champagne Telmont. Founded in 1912, this fourth-generation house is located in Damery, near Épernay, France, the center of France’s champagne district Northeast of Paris. Telmont has taken a “pioneering, multi-pronged approach” to addressing the harsh climate change realities. Its objectives read like a combination biodiversity restoration strategy and climate action agenda. With less than 4% of vineyards being certified organic, Telmont has an ambitious goal to become 100% organic by 2025, and to assist its partner vineyards to reach a complete transition to organic by 2031.
But that’s not all. Telmont is already using 100% clean energy. It will forgo air freight for its distribution as well as its supply. It will choose transporters based on their CSR score (Corporate Social Responsibility). No more clear glass bottles made from 0% recycled glass. Instead only classic green champagne bottles which are manufactured using 85% recycled glass. Product labeling has become a very big deal on the climate front. Telmont’s bottles will each be numbered individually and will feature “the detailed composition and production methods of the wine inside.”
“Leonardo DiCaprio’s decision to become a shareholder sends Telmont a strong message of support that will encourage us as we carry out our ambitious plans. We share the same convictions and the same commitment to protecting the environment. The House has one foot in tradition and the other in modernity, but both firmly rooted in the terroir! We aim to act in the name of Mother Nature in everything we do,” said Ludovic du Plessis, Chairman & Shareholder of Champagne Telmont.
DeCipario’s track record as an environmentalist is heavy in action. Additionally, his deep knowledge about how to conserve and restore biodiversity, improve soil health to maintain strong yields while eliminating all pesticides, herbicides and chemical fertilizers, as well as executing a noble and ambitious agenda during challenging climate conditions, will make DiCaprio a valuable addition to the Telmont board of directors.
One of the pages of the Leonardo DeCaprio Foundation reads: “Farming for carbon: why farmers are key to fighting climate change.” The 2020 award-winning documentary Kiss the Ground highlighted how the linchpin to carbon drawdown through farmers and agriculture is tied to improving soil health through regenerative ag practices.
DiCaprio is a founding board member of Re:Wild. He’s also on the boards of Natural Resources Defense Council (NRDC), International Fund for Animal Welfare, and Co-Chair for the Earth Alliance.
In September 2014, DiCaprio was named a United Nations Messenger for Peace for his environmental activism. He was presented the Crystal Award by the World Economic Forum in 2016 for using his global platform to call attention to the urgent need to address climate change. DiCaprio is a personal friend of Michael E. Mann, a distinguished climatologist and one of the lead authors of the 2021 IPCC Report, referred to as a Code Red for Humanity.
Dicaprio’s significant investment in Telmont’s mission will help create a path for other vineyards and businesses to follow, which will enable swifter climate action in these critical next eight years. DiCaprio joining Telmont is about a lot more than his Great Gatsby champagne meme on Twitter. LOL.
According to People Magazine, The Telmont House first reached out for discussions with DiCaprio in 2019. Covid slowed things down. A Fobes article went on to explain that at the end of 2020, Rémy Cointreau, a spirit portfolio, became majority owner of Telmont. Ludovic du Plessis was the one who shepherded the acquisition and was appointed Chairman and CEO of Telmont. Ludovic du Plessis and Leonardo DiCaprio have known each other for 15 years.
Interestingly, back in the 1600s, King Louis the XIV’s doctor prescribed a daily dose of champagne. Louis went on to drink a glass with every meal for the rest of his life. But, it was actually Marie Antoinette who elevated champagne to be the beverage of choice for celebrations. She threw wild parties in her rustic Versailles hamlet where they frolicked while they drank champagne. It’s been said that he Coupe champagne glass was molded from Marie Antoinette’s left breast. Coincidentally, the Coupe champagne glass is now referred to as the Gatsby glass which is the one in the DiCaprio meme.
Mark your calendars and be sure to place your orders for Au Nom de la Terre early. An organic bottle of Telmont Réserve Brut will start at $90, which is $20 more than the current $70. The higher price is considered a green premium and should be something we’re eager to pay to support vital carbon-cutting, sustainable practices.
Champagne Day is October 23. And National Champagne Day is December 31. The 2024 summer Olympics will be held in Paris. Let there be lots of Telmont corks popping! Paris has placed planting rich biodiversity in dense urban areas of Paris as one of the pillars of the ecological legacy to celebrate the 2024 Olympic and Paralympic Games.
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