Washington (GGM) Analysis | November 17, 2019
by Noreen Wise
I was really proud of myself this weekend when I was grocery shopping. I promised myself on the way to the store that I would follow through with my commitment to cut plastic from my grocery list, and would no longer buy my beloved ketchup in a plastic container. I was even willing to pay more for the glass.
But when I arrived in front of the condiment section, wasn’t I shocked to discover that there wasn’t a single brand of ketchup in bottles. This was mind boggling, especially after making my way up and down the various aisles, and seeing so many products packaged in glass: BBQ sauces, pickles, jams and jellies, mustards, vinegar, salad dressing. I was cheering the success of the world’s sustained call to action to rid the planet of plastic. But, arriving at ketchup took the wind out of my sails.
In fact, I was in disbelief that ketchup leader Heinz had not responded to consumer demand and felt extremely frustrated. I’d even called Heinz a few weeks ago, and then tweeted about it. So this did not sit will with me. I had to make a change. There was no way I’d be able to drive home feeling ashamed that I wasn’t strong enough to follow through with my promise. I simply had to find an alternative. But, how is it possible to replace ketchup with something similar? What were my choices, salad dressing? BBQ sauce?
I backed up a few feet to reassess the BBQ sauce possibilities. Surely there was a flavor that would do the trick. I quickly scanned one row, then the next… then onto the third. Voila! Pioneer Woman BBQ Sauce – Apple Brown Sugar. Not only did this flavor look divine, but the shape of the bottle meant I’d be able to use a spoon. (Do you remember the Heniz commercials with Carol King’s Anticipation?) Twenty-four hours later, I can assure you this BBQ sauce is amazing. I’m so grateful to have discovered it. And now I feel wonderful knowing that by stepping out of my comfort zone in the grocery store aisle, I’ve had the pleasure of falling in love with a new product that I never would have ever had the good pleasure of being introduced to. But the ultimate satisfaction was realizing that this type of little everyday change can save someone’s life. It’s the easiest feel good ever.
I mentioned my exciting BBQ sauce find to a friend, and she surprised me by letting me know I could buy glass bottled Heinz ketchup on Amazon. Whoa, awesome! Yet, this new BBQ sauce is so tasty, I think I’ll do both.
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