Washington (GGM) Analysis | December 20, 2019
by Noreen Wise
The new year is here. Thinking of all that can be accomplished on the Climate Action front makes my head spin. Way at the top of the list is EV cars, which means EV charging
stations are going to be on everyone’s minds.
Savvy business owners and managers who have parking lots can take advantage of this consumer need by installing a handful of charging stations in their parking lots. It seems that this is what everyone has been talking about at holiday parties this year. Where do you charge your car?
One woman I spoke with lives in a complex that doesn’t yet have charging stations, so she has to be sure to charge in town. She now LOVES Walgreens because they have charging stations. She makes plans to charge while she shops. It was likely that she rarely shopped at Walgreens before buying an EV, but now, it’s her favorite store in the world. And she always spends money, every single week.
Wide open green fields for marketing, literally. And the best part about this unique opportunity, is that EV owners who charge when visiting a store, feels immense gratitude. The most passionate, heartfelt kind of deep appreciation, almost an indebtedness, the way we feel towards heroes. They’ll likely feel inspired to say “yes” to a promotion opportunity rather than “no.”
When restaurants and retailers everywhere begin adding charging stations to parking lots, we’ll see EV sales go through the roof, and the atmospheric carbon levels drop. Win/win! In certain regions, businesses can find sizable grants to help cover the cost. Good Luck!~
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